![]() ![]() This will bring up the date field picker again. To change the calendar view's associated date field (or date fields on paid plans only), click the calendar icon in the view bar. Once a date field has been selected, your calendar view will populate with the records from the selected date field. That way, you can easily switch formats depending on the work you’re doing. Creating the calendar view and changing date fields. In the best case, you want a tool that lets you toggle between different formats without having to replicate changes, or switch from tool to tool. Turn on Applets to quickly and automatically create new tasks, and sync or share tasks across other systems and services. Click iCal subscription link to copy it to the clipboard. If a deadline is pushed, for example, you have to manually make the change in every tool you’re using. With your calendar set up, click the share button in the table toolbar and look toward the bottom of the options. They might log deadlines and publishing dates in a Google Calendar, content drafts in Google Docs, and other information organized in Google Sheets.īut sharing information across different platforms, files, and folders can get unmanageable quickly. For example: you’d probably want a different view when planning content for the month versus when you’re checking in on the status of a batch of assets.įor that reason, most editorial teams rely on more than one tool to manage their content pipeline. Ideally, you’d have a mix of formats for different stakeholders, and for different tasks. It seems, if I use google, I can update from google to airtable. Channels like chat, email, and video calls are helpful for discussion, but an editorial calendar creates a central source of truth.Ī kanban view gives a visual overview of a content marketing pipeline in this example of an editorial calendar. With airtable/apple calendar integrations, you can do these actions (using an ical subscription link): creating a new airtable record will create a new apple calendar event updating an airtable record will update the associated calendar event The issue is with updating events. Whether your team is working out of a shared office, or working remotely from around the world, a central hub for editorial organization helps you stay in sync. It improves communication within editorial teams Identifying those spots ahead of time-and redistributing content accordingly-can help ensure a steady publishing cadence. By giving you a place to plan long-term, you can find gaps in your calendar, or areas with a high density of content. Making the time to assign, write, edit, design, and post content on a consistent basis is a challenge for even seasoned editors and content creators.Īn editorial calendar keeps you on track. It helps maintain a steady publishing cadence An editorial calendar helps to map out the assets that fall under each theme so you can plan resources accordingly. Marketing content tends to ramp before seasonal events like Black Friday, Valentine’s Day, and back-to-school shopping. Having a bird’s-eye view of your publishing plan gives you an overview of your content pipeline, and helps you identify content and topic gaps.įor instance, in retail, content is usually themed around seasons. An editorial calendar keeps you organized But the reasons to keep one are (mostly) universal. ![]() By nature, every publication’s editorial calendar is unique.
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