![]() Instagram Stories: 9:16 is best, highest resolution possible, 4GB or less, 1 to 15 seconds long.Here are Facebook’s design recommendations for Instagram video ads: Facebook Stories: 9:16 aspect ratio (full screen vertical), highest resolution possible, 4GB or less, 1 to 15 seconds longįollowing these guidelines is the best way to preserve the creative quality of your video.Facebook Marketplace: Maximum 2:3 aspect ratio, highest resolution possible, 4GB or less, minimum 1 second long.In-stream ads: 16:9 aspect ratio recommended, highest resolution possible, 4GB or less, 5 to 15 seconds long.Instant articles: Maximum 1:1 aspect ratio, highest resolution possible, 4GB or less, minimum 1 second long.News feed: Maximum 2:3 aspect ratio, highest resolution possible (there is no maximum resolution), 4GB or less, minimum 1 second long.Here are Facebook’s design recommendations for the most common video ad placements: However, if you want control over how your video looks, there are best practices to follow. Facebook video dimensionsįacebook supports many file types and will automatically adjust your video in many cases. The right video size means fewer distractions for the viewer and more attention to your brand and products. ![]() You might also want to consider newer formats, like portrait videos in a 2:3 ratio or full portrait videos in a 9:16 aspect ratio. On mobile screens held vertically, square videos in a 1:1 aspect ratio get 78% more screen space than landscape ones. The 16:9 aspect ratio works if users tilt their screens to the side, which they might do for a movie or TV show. This illustration of video sizes from Facebook shows how different videos look on mobile screens.įor a mobile video ad, a traditional “landscape” video often doesn’t make sense.
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